UK based “Beware the Moon” is a wallpaper company with a difference. It is a collaboration made up of father and daughter John and Louise Wakefield, who have combined their skills of design, renovation and photography, with a dash of their experiences from vast travel and sprinkled this with their, perhaps more obscure, interests from atomic energy, lucite guitars and microlights, to sharks, perfumery and herbal medicine.
Beware the Moon is an expression of their creative collaboration and mutual will to produce wallpaper that pushes the industry’s boundaries and catches the imaginative eye – from intriguing motifs to unusual pigments. The brand’s foundations are in time-honoured craftsmanship rather than new-fangled fad. The aim is to keep the British wallpaper trade with its feet firmly on the ground…but its head in the clouds.”
The recipe starts off with a traditional, non-digital approach. Hand drawings, cut outs and good old fashion pencils and erasers. You almost imagine a little elf like production line as they joke about (well I think they are joking… maybe not!) taking their designs to various specialists who “are squeezed and pressed until techniques are perfected and delicious wallpaper emerges”.
I love their mission statement which simply says they are”…taking over the world one downstairs loo at a time…”
They have been the pioneers of using glitter in wallpaper, iridescent inks that change colour as you move past and a new holographic undercoat.
The first three designs the company launched with form a loose theme of denial (Ostrich), desire (She) and death/rebirth (Skulls). The 3D Foils – Jam Jars and Quantum Foam – were launched in December 2010 for the sheer fascination they arouse.
If you are looking for something a little different, whether it be for a downstairs loo or a out their club Beware the Moon may well be a good starting point. Admittedly not for everyone, but hey you only live once!
Meanwhile on with the colourful journey……