Swarm – Manipulating The Masters

05 Jun


Swarm is the Amsterdam based design studio of Leslie Oschmann.  Previously working as a visual director for Anthropologie, watching it grow from ten stores to eighty stores, Leslie is no stranger to beautiful objects. The influence of such a background can be seen in her design work.

Using reclaimed objects found through scouring Dutch flea markets, a French home or a Belgian Antiques store, Leslie creates something which purveys a new purpose, yet preserves the natural charm of it’s original state.

The object of choice for the majority of Leslie’s work would appear to be the oil painting which presents itself in several guises throughout her portfolio.

As with many designers who enter the genre of “up cycle”, Leslie seeks to make people stop and think about every day objects….

From shopping bags………


To cabinets…..


…To seating, tables and chairs….



…. to an update of the painting itself….well if your subject is wearing the wrong colour tie why not change it!?


My favourite… possibly because I am still fresh from my post on using plates earlier this week would have to be Swarms collaboration with Little Owl, to produce these…. a little more on this will follow tomorrow…..

Floral Blue & White Plate Collage, 2010-Floral Blue & White Plate Collage, 2010

Fatherly influence

Leslie’s passion for her work comes from the age of five when she used to help her father who was a carpenter.  These influences are prevalent in her work for the “altered ego” chair projects.

From the coat hanger and spindle…….

Hanger & Spindle Altered Ego Chair, 2010-Hanger & Spindle Altered Ego Chair, 2010

…”The Hanger and Foot”….

Hanger Foot Altered Ego Chair, 2010-Hanger Foot Altered Ego Chair, 2010 the..”twisted roots chair”

Twisted Roots Altered Ego Chair, 2010-Twisted Roots Altered Ego Chair, 2010

On with the colourful journey………………….


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6 responses to “Swarm – Manipulating The Masters

  1. This Sydney Life

    June 5, 2012 at 8:23 am

    I L O V E T H I S ! BCD – what a find. Just magic. All of it. Can’t pick a favourite. I am bookmarking for future reference, my sweet. Cheers! 🙂

    • birdcagedesign

      June 5, 2012 at 8:36 am

      They are great aren’t they, I love the plates… hence why there will be a bit more on them tomorrow… yet again a “why did I not think of that moment!!!” 🙂

      • This Sydney Life

        June 5, 2012 at 9:26 am

        We need to get together with Sparks and come up with “the next big thing”!

        • birdcagedesign

          June 5, 2012 at 11:12 am

          Totally agree…. we need to get something sorted finally for July if you are around….

          • This Sydney Life

            June 5, 2012 at 12:42 pm

            July could be a cunning plan… I like it!

  2. EverydaySparks

    June 5, 2012 at 9:37 pm

    These are amazing! I love those tables and chairs – they are just beautiful. And the chair with the hanger and foot is perfectly wacky too. I agree with TSL – tough to pick a favourite! 🙂


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